Extraordinary Marketing
Powerful Partnerships, Outstanding Results.
“Our 2016 media strategy is designed to deliver 800 million impressions in an effort to drive incremental brand awareness and direct leads to our network members.”
Global Marketing
Sotheby’s International Realty’s® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers – at no extra cost – the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 828 offices in 61 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.
SIR.COM attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.
Sotheby's Digital Publications
COOPERATIVE ADVERTISING
The Sotheby’s International Realty® cooperative advertising program provides an array of options—both print and digital— for listing advertising needs. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select placements.
WORLDWIDE LISTING DISTRIBUTION
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world.
To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 80,000,000 times across all of our partner sites annually.
GLOBAL MEDIA PARTNERSHIPS
The New York Times
The Wall Street Journal
BBC
Financial Times
Daily Telegraph
Architectural Digest
FTChinese.com
PropGoLuxury.com
Hong Kong Tatler
James Edition
YouTube
The Telegraph
Financial Times